IPL Brand Value: The popularity of IPL is continuously increasing. Now the brand value of IPL has increased by about 6 percent. With this, IPL has become the most expensive cricket league in the world. According to media reports, the brand value of IPL has increased by 6.3 percent. Actually, last year the market value of IPL was Rs 87000 crore, which has now become Rs 92500 crore.
Mumbai Indians on top among IPL teams
At the same time, the brand value of America’s National Football League is 11.2 billion dollars. If we talk about IPL team, the broad value of Mumbai Indians is on top. After this is Chennai Super Kings led by Mahendra Singh Dhoni. While Royal Challengers Bangalore is at number three. This year Mumbai Indians is at the top with $410-450 million.
How did it rain money on IPL?
According to media reports, IPL has made a lot of profit from broadcasting rights. Apart from this, the market of IPL has increased after the arrival of Gujarat Titans and Lucknow Super Giants. Rs 7,090 crore had to be spent for Lucknow Super Giants franchise while Rs 5,625 crore had to be spent for Gujarat Titans franchise.
It is noteworthy that BCCI had earned a lot from IPL media rights. BCCI earned Rs 48390 crore through auction for television and digital rights. Viacom-18 had bought the digital rights for Rs 20500. At the same time, Star Sports Network won the auction for the television rights of IPL. Actually, this is the first time that separate bids have been made for television writers and digital rights of IPL.
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